Thank you for 1,303 of you for being an amazing support system and making my blogging journey memorable. In the beginning of the year, I had written Meditation And Manifestation for 2021. In the post I talk about elevating my blog. I wanted to write a blog a day. This goal was successful for two straight months until, 9-5 and other side hustle took over all my time. My “Goal Digger” blog is also part of my “work in progress” side hustle.
I have had great success in creating branding strategy for small businesses. As you all know, I have a knack for digital marketing. This happened to be my favorite subject in my MBA program as well. I like to stay on top of current market trends which helps my clients immensely. Following this success, I have decided to rebrand my blogging website and it was a task!
You will notice I have changed my blog name from Goal Digger to Marketing by DLA. Here is why…
My blog is all about my journey surrounding my interests. I write mostly about current trending topics, personal finance, mental health, and obviously marketing. This blog focussed solely on achieving goals and encouraging my readers to stay on top and current in their personal plans. You all loved and appreciated my posts.
This year a lot has changed in all our lives. Many of my readers have pivoted towards online businesses and many of us are suffering mentally due to our positions in the pandemic. I on the other hand, suffered my fathers loss last year and I am still healing from the loss. I developed anxiety and I am giving myself that time to heal. Putting aside the sad part of life, I have also decided to pivot with my branding strategy for this blog.
I needed a website to brand my marketing products or services for my clients. I wanted to highlight the brand strategy, search engines strategy, high quality keyword research, SEO, Share of voice, organic growth, blog posts, community management, and social media marketing strategy provide to brands, influencers, and businesses.
I wnted to concentrate on my clients user experience and increase the traffic to their website. I wanted to help small businesses in creating a personal brand. There is many things involved such as search engine optimization seo, color palettes, people search, ranking factors, search queries. All this is required for a strong brand.
My Goal Digger blog was giving my readers great insight but, it didn’t highlight the services I was providing to my clients.
So here is what I did so far…
The layout of my free WordPress account was actually a premium theme. I only found that information out after I upgraded to a premium service. You must be thinking, why I had switched from free to premium and what are the benefits?
I switched to a premium service mainly for the free domain name. My website is no longer “dlaofficial.wordpress.com” but, it’s “marketingbydla.com”. When you switch to anything “.com” you are adding credibility to your website and Google also likes it! Want to learn about SEO? Here is my last bog, How To Improve My Seo On Google Without Paying For My Blog?
I am hoping this will serve two purposes. One, It will help my brand grow as I expand it and two, it will be visually more pleasing to my readers. Try it out! Please go to the main page and try out the navigation, marketingbydla.com. I would love to hear your feedback.
Professional looking website…
I have a service page now! Yes, I am slowly adding services to my “Marketing service” tab that people will be able to purchase from this website. I am excited for this. I hope it all looks great.
In addition, WordPress allows you attach your website to Google Analytics, Adsense, and many other professional features. You can also email forward!
Let me know what you all think about the new website!