I have been on my networking routine for the past month. I have to tell you, it’s great! You get to meet different people with different perspectives. Also, hear stories that have built that perception. It’s amazing learning through people’s failures and how their resiliency and persistency has led them to success. The stories empower you and help you gain motivation and as well as perspective to tackle difficult situations.
What did I learn from an external standpoint? These people who share are storytellers. They are engaging with their moving stories and they give their audience something to take back, empowerment and motivation. I met quite a bunch but the most engaging storytellers were the ones I remember the most.
I realized to network, you have to present yourself as approachable. That means, depending on the setting of the environment, put on a helpful vibe and always keep your smile on. Then try to approach as many people as you can with a conversation ready. You have to know how to hold and deliver the story and have an open informal conversation with the other person. It’s not a pitch but a conversation!
Then the 101 rule of networking, you need to be someone of interest for the others to want to get in contact or keep in touch with you. So the question to ask here is, what are you offering?! In most cases, when it comes to storytellers, the answer is engagement and empowerment. They are offering you motivation. Take all the life coaches/public speakers, the reason you want to be in their presence is because you know they are successful and you also know they have a unique perception that got them to their success. But after hearing their empowering speech you build their network and keep on searching, or waiting for their next content.
But how do they leverage by giving you free life lessons? The engagement actually transpires into a lead. You are building their network which can convert into client opportunity or resource. Therefore, to network you need to make your pitch more engaging. This engagement should offer the listener something, could be a service, or simply motivation. It’s a give and take process, people like to take from others.
Empowerment forms a coalition and that’s required in moving forward…