Polaroid cameras, I mean, isn’t it an old concept for today’s day and age? We live in a high quality digital society. New idea’s and innovation emerge every single day. Hence, every day we are producing new features/specs to add to the numerous versions of existing high tech digital cameras and other technologies in the market. We are constantly thinking of innovations for the future. We are in the time of self-driving cars and Elon Musk speaking about memory capturing brain chips. Oh you haven’t heard about that yet? To picture this memory chip concept, turn on your friendly Netflix and start watching Black Mirror! We are advancing in technology faster than ever before, true? Than why are we going back in time and bringing Polaroid back?! Simple! Because of people like me who watch Black Mirror!
Millennial like Things Simple
Yes, okay, okay, we prefer convenience and simplicity. We like simplicity because it’s in fashion. We like things trending, we like our daily hashtags #OOTD, #DYI. We like to relate. We also get bored easily. We like things to happen right now, we don’t like waiting! Okay you get the point, we are lazy! But how do all of these things come together?
The New Breed of Polaroid camera’s are stripped to perfection to cater millennia’s. Yes, it has your Instagram filters, yet it is the same old Polaroid which prints out the picture you just snapped. It’s environmentally friendly, as in no ink! Colorful dye crystals are inside the Zinc photo paper you put in your Polaroid Camera. When you press that button, your camera heats the Zinc paper for the picture to appear.
Old Meets New
We love that idea of old meets new! Something Westworld about it! We love the retro feel, yet like our digital! We love the nostalgia behind the whole concept of Polaroid. Every snap is something you can hold, keep as memory. Even the blurry filters give a feel of nostalgia. It’s like physically holding some of your candid Instagram shots! The beauty of today’s Polaroid camera is simplicity meeting convenience.
How is it convenient though? I mean, it’s still huge and bulky. You basically have little to no clue of how your pictures will turn out. But remember, we get bored easily! We got bored of just digital. So convenient to just pull out your phone to snap a picture anywhere and everywhere. Snapchat makes you do that right? Snap a picture of your breakfast, lunch and dinner every single day?! What about the flawless Photoshop apps, isn’t flawless getting a bit boring lately? Taking a picture and then editing became too regular and lost the cool/exciting factor! We needed something different. Something that brought the “cool” back! It didn’t replace your phone camera or any other digital cameras but it added to your collection of cool cameras.
We want the reward now, we don’t like waiting! All my Starbucks lovers know that the Starbucks App let’s you order online so you can avoid the line up. No waiting! Polaroid gives you that instant gratification too. Plus, it works up an excitement and anticipation as you are waiting for the picture to print. That one minute of wait time is amazing! You have no clue, how artsy and creative your picture will appear.
Social Media and Marketing
Even though it’s bulky it fits right into our today’s #DYI #FASHION #TRAVEL culture. It makes a good fashion statement and comes in many different colors. We can get crafty with our pictures with our #DYI projects. Plus, we love being social and it works as perfect ice breaker. It makes for great entertainment at parties! It brings people closer, capturing fun candid moments. Don’t even deny that you love the parties that include a Photo-booth to the venue. Ah that fun night, let’s you take a piece of that night home with you!
Has it been brought back by our call of love for this technology? Sure, that’s what Impossible Project did. They literally brought back Polaroid after it died. But what about the media? The influencers you follow. Tell me one Instagram influencer/Youtube star who has not put up a picture of their Polaroid camera on their social media?! They all do these days. Taylor Swift has approximately 60 Million followers and she took 65 polaroid pictures to promote her album, 1989. What you see on the daily kind of stays on the back of your mind, even if you don’t know it. Unban Outfitters target audience are millennials, and their marketing strategy is to keep all retro, vintage “cool” products along with their clothing to represent a millennial. Let me tell you, they carry a lot of Polaroid’s!
I am a #DYI #BLOGGER #FASHION #TECHY #TRAVEL millennial who enjoys her Polaroid!
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